PlanToys, LeapFrog/ VTech and the LEGO Group have been awarded gold in the fifth edition of the Play for Change Awards. Organised by Toy Industries of Europe (TIE), these European Awards celebrate outstanding efforts by toy companies committed to advancing children’s well-being and preparing them for a better future.
With nearly 100 entries, this year’s Awards received a wide range of exceptional toys and initiatives from across the industry. The winners in each category – including silver, bronze, and this year’s special recognition – reflect the inspiring strides made by toy makers worldwide.
The winners of the 2024 Awards demonstrated excellence across three key categories:
Diversity & Inclusion – for initiatives and toys that challenge outdated ‘norms’ of social status, ability, sex, race or religion:
Life Skills category – for initiative and toys that prepare children for tomorrow’s world:
Sustainability category – for initiatives and toys which aim to deliver an overall positive impact for the environment
The winners were announced in Brussels during a ceremony gathering professionals from the toy sector together with the EU policy community.
The jury, chaired by John Baulch, publisher of Toy World magazine, noted the challenge of selecting winners given the record number and quality of entries. “This year, we saw some of the most impressive initiatives and toys in the Awards’ history. While making these decisions was difficult, it’s inspiring to see the toy industry’s dedication to shaping a more inclusive, sustainable, and thoughtful future for children. Congratulations to all the winners!”
“This fifth anniversary is a testament to the sector’s long-standing dedication to helping children grow and thrive through play. My hope is that these Awards continue to inspire positive change and innovation, encouraging even more companies to embrace their values” said Catherine Van Reeth, Director General of TIE.
