Strong enforcement protects children against unsafe toys

International authorities seized more than 19 million counterfeit toys worth about €79 million during law enforcement operation LUDUS III. The operation was coordinated by Europol and ran between October 2022 and the end of February 2023 when the demand for toys was at its peak. Catherine Van Reeth, TIE’s Director General, said, “We can only…

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Telling our story in 2023 – a word from TIE’s chairman

Toymakers recently came together at one of the great gatherings of our industry: Spielwarenmesse in Germany. We saw innovation from well-known brands and from startups. We did business. We played. And we explored the future of our sector. Numerous conversations about the future involved government regulation that impacts our industry. At TIE we know that…

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New Toy Safety Tips launched

Toy Safety Directive

With the gift-giving season on the horizon, we want to make sure that people are buying safe toys.   That’s why today we’re launching Toy Safety Tips to keep playtime safe and fun! The tips are featured – with a cute bear and rabbit – in the short video below and on a dedicated Toy Safety…

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TIE position on General Product Safety Regulation

TIE POSITION

The proposal for a General Product Safety Regulation (GPSR) (2021/0170 (COD)) will be pivotal to ensuring that only safe products are available to consumers on the EU market. As an industry revolving around children, safety is the main priority for the toy sector. Reputable toy manufacturers integrate safety into each stage of product development and…

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