Toys can greatly enrich play and support children’s development. They spark imagination and lay the foundation for improving cognitive and motor skills. They also help teach the importance of sharing, cooperating and communicating.
By providing the right toys, children are encouraged to engage more deeply and extend their playtime, allowing them to reap the full developmental benefits of play.
Toys have been integral to children's play since the dawn of civilisation, constantly evolving to reflect our changing culture and lifestyles. Manufacturers draw inspiration from the world around us, designing toys that help children use their imagination to understand and relate to their environment, whether physical or digital.
Research shows that early and diversified play encourages language, reading and writing skills. A child growing up in an environment that encourages play will be better adjusted socially and more cooperative than one that is not.